Capabilities · Paid Media
Incrementality Testing
Geo holdouts and conversion lift studies that answer the only question that matters: what would have happened anyway?
The discipline
Auction mastery across search, social and retail — account architecture, bidding, creative testing and the incrementality discipline that keeps spend honest.
Our paid media practice runs on two convictions: the algorithms win when you feed them clean signals, and the dashboards lie until a holdout test says otherwise. Accounts get structured weekly creative tests, monthly incrementality checks and budgets that follow marginal returns — never last year's plan.
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