Capabilities · Data & Analytics
Server-Side Tagging
First-party collection resilient to browsers and blockers — signal quality the algorithms can actually use.
The discipline
One version of the truth: tracking architecture, attribution triangulated across methods, and reporting that drives decisions instead of decorating them.
Bad tracking is more expensive than bad ads, because it corrupts every decision after it. Measurement is where our engagements start: clean event architecture, server-side collection, consent handled properly — and attribution treated as a court case where platform claims, analytics and holdout tests all testify before we believe anything.
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